Global 
Germany 
35% organic growth in China
Lynxeye, part of Eve by Eraneos, helped Pandora unlock re-energized growth by uncovering insights about the Chinese market and identifying local adaptations of its global brand strategy.
35
%organic growth in China
43
%sell-out growth in China
Reigniting growth in a plateauing Chinese market
After entering the Chinese market, Pandora experienced satisfactory initial growth. However, five years later, management noticed a turning point in the business, including declining visits to owned stores. Online sales were growing only in line with competitors and were not enough to offset the decline in in-store traffic. As a result, there was a need to re-energize growth in China.
Repositioning through localized brand strategy
Lynxeye, part of Eve by Eraneos, provided an actionable brand strategy with actionable insights and a clear direction for how to regain momentum in China. We also identified high potential initiatives for short term improvement of growth, in areas such as communication, omni-shopping experience, assortment and marketing mix.
"Lynxeye, part of Eve by Eraneos, helped Pandora unlock new growth through repositioning, strengthening market relevance and driving 43% sell-out growth in China alongside 35% organic growth."
43% sell-out growth and 35% organic growth in China
Lynxeye, part of Eve by Eraneos, found that Pandora’s global brand strategy was highly relevant for the Chinese market and defined how it could be optimized to yield a higher growth. Local brand execution was evaluated to understand what will drive the brand into the desired position.
Storytelling through jewelry since 1982
Pandora is a global jewelry company founded in 1982. The brand is well-known for its commitment to craftsmanship, ethical sourcing of materials, and strong emphasis on storytelling and personal expression.
